A new look into Brazil: Sao Paulo

Lights of Sao Paulo: from the plane over the clouds an yellow immensity

Back from India, I moved to Sao Paulo to continue working on a project with the same company - which belongs to the Indian Tata Group. That has given me new insights into my own country and also about the world.

Sao Paulo has around the same population of Mumbai. And if Mumbai accelerates India towards its future (economically, culturally, ...) Sao Paulo does the same for Brazil. 35% of the Brazilian gross domestic product comes from the state of Sao Paulo. Big companies are here, TV channels, fashion shows, cultural events, business events, theathers, concerts, high buildings...Sao Paulo never sleeps.

Avenida Paulista: the business heart of Brazil. Im staying right there in one of its corners.

Its a place of diversity in people - you find japanese, blondies, outraged teenagers, homeless, prostitutes, all nationalities from latin America and Brazil,...

New campaign of a product focused o XL female customers. "The fashion is for everyone": Sao Paulo tells you that you can be whoever you are

Tatoos are everywhere

Brazilian fashion on the catwalk

Sao paulo for me, more than a glimpse into Brazil, it can be a deep look into the world. Full of opportunities, full of diversity, a personality which no one can exactly define, ambiguous, ...people come here seeking to be "more of themselves", "find a job that gives them money"...and they end up in trouble: "Who am I in the middle of all this diversity?"

Maybe we are just single points where the "whole" presents itself. Big cities sometimes give me spiritual insights...

Clubs "start" after 1 am,...closing time people do not remember...


Want a beer? Pizzas and drinks at every corner